Roast Coffee · from Josh Tawney

Before I design anything

I'd like to understand what you're picturing for the app and how the two shops run today. There are twelve questions, mostly taps, and they take about ten minutes.

Skip anything you'd rather talk through in person. Nothing is sent until you send it: at the end you'll text or email your answers to me.

0 of 12 answered

1When you say “app,” what do you picture?

Pick the one that matters most.

Customers download it from the App Store, with Roast's name on it Ordering ahead that just works Points and free drinks for regulars Something like the Starbucks app Not sure yet

Anything to add?

2The Order buttons on your website open a Cash App ordering page. Who set it up?

I did Square set it up for me Someone else Not sure

Do orders come in through it?

Yes, regularly Now and then Rarely Not sure

It lists only the 40th St shop. Is there a reason?

3Which Square plan are you on?

Plus and Premium already include Square Loyalty, so this tells me whether a loyalty program is a switch or a purchase.

Free Plus Premium Not sure

Is it one Square account for both shops?

Yes No Not sure

4What are the real hours at each shop?

Right now your website says 7am–6:30pm, Cash App says 7am–6pm, and Instagram says 7am–7pm.

Park Slope · Prospect Park West

Murray Hill · E 40th St

5Where do most orders come from today?

Tap all that apply.

Walk-up at the counter Cash App Phone Delivery apps (DoorDash, Uber Eats, Grubhub) Somewhere else

Roughly how many customers are regulars?

Most About half A few Not sure

6Six months from now, what would make this a success?

Tap any that fit.

More regulars at both shops A shorter morning line Wholesale accounts More catering orders Something else

One number you'd be happy with

7Two rough numbers: what would you spend once, and what would you be comfortable paying each month?

A branded app is a monthly subscription on top of Square.

One-time

Monthly

I'd rather talk about this in person

8Who looks after each of these?

Names are plenty. Please don't type any passwords here.

Website (hosted on Netlify)

Me Someone else Not sure

Domain name (roastcoffeeshopnyc.com)

Me Someone else Not sure

Google Ads

Me Someone else Not sure

Instagram

Me Someone else Not sure

Square

Me Someone else Not sure

If someone else, who?

Could I get access to your Square dashboard? Read-only is fine to start.

Yes Let's talk first

9Which one is the Roast logo?

The red ROAST wordmark on the website The round black-and-white badge on Instagram Both, for different things Neither Not sure

Do you have the original logo files?

Yes No Not sure

10Is the cookie butter latte really the signature?

Yes It's one of a few Something else is Not sure

What sells most at each shop?

Park Slope

Murray Hill

Is the menu the same at both?

Same Mostly the same Different Not sure

11Does the catering form on your website actually reach you?

Yes No Not sure

Has anyone ever sent one?

Yes No Not sure

12Anything coming that this should be built around?

A third shop, a new roaster, a new menu…

What's coming

·So I can get back to you

Your name

Best number or email for you

Send it to Josh

Here is everything in one place. The first button opens Messages with your answers filled in, so you just tap Send.

0 of 12 answered

Text my answers to Josh Email them instead

+1 917.993.1985

josh@joshuatawney.com

If Messages doesn't open, copy your answers and paste them into a text to me. Rather talk it through? Text me and we'll set up a coffee.

Clear all twelve?